What’s all this about?

In a report published in late 2017, Finland was found to be among the most racially discriminatory countries in Europe. Although discrimination is experienced widely, few Finns consider themselves racist or prejudiced. If this was the case, the research results would, however, look very different.

The Am I Racist? campaign challenges the public to identify and acknowledge their biases, and to change their actions. Through this campaign, we wish to encourage open discourse on attitudes and mitigate polarisation. The campaign ambassadors

Elisabeth Rehn
Nasima Razmyar
Iikka Kivi
Risto E.J. Penttilä
and Tuomas Enbuske

have opened the conversation by discussing their own biases. Test your own attitudes and join the conversation!